Situation analysis in marketing planing Essay Example | Topics and Well Written Essays - 1500 words

Situation analysis in marketing planing - Essay Example?.. 4 Marketing Mix elements 5 The customers . 6 Unique care for Proposition 6 External Analysis . 7 The Market Extent .. 7 Competitor Analysis .. 7 The Economic Environment .. 8 engineering science Environment .. 8 SWOT Analysis . 9 Conclusion . ... As Armstrong and Kotler (2005, p. 6) stressed, marketing deals with customers more than any other business function and therefore building customer relationship based on customer value and satisfaction is at the very heart of modern marketing. This paper presents a brief encompass based on the marketing analysis of the pizza pie Restaurant, to be located in Riyadh, Saudi Arabia. This piece of paper relates to various marketing concepts and principles such as marketing vision, marketing mix, customer analysis, internal and external analysis and marketing strategies with regard to Pizza Restaurant. Situation Analysis (Internal to the company) Companys mission, objectives and gro wth strategies The Pizza Restaurant aims to contribute to human call for by delivering quality pizza-foods and drinks and to enhance healthier food and delightful environment to help its customers find their entertainment needs to be satisfied. Armstrong and Kotler (2005, p. 42) emphasized that a statement of an organizations purpose- a mission statement- must be able to define the business in legal injury of satisfying basic customer needs. For Pizza Restaurant, its customers are rich hippies and business or other professionals from Riyadh who come to meet their needs of hunger, thirst, joy and leisure entertainment. Company will value their needs, their responses and their varying requirements and thus it will design different services and quality multi-cultural organic food items in revisal to satisfy its customers. Main objectives of the company are establishing customer focus strategy, maintaining customer loyalty, ensuring long-term profitability and thus achieving sustain able competitive advantages. In order these objectives to be achieved, the